HappyKeywords

HappyKeywords for Mac · ASO audit

An ASO audit that tells you what to fix first.

A score out of 100 from your ranks, your listing and your competition, for each country you sell in, then the changes that matter most, in plain words.

Lifetime license for 2 Macs, every update included. Full refund any time before 1.0.

The Audit tab: a score out of 100, what to fix first, and the score for each country
Real screen recording of HappyKeywords. Waits are cut short.

What it does

  • A score for each country

    Rankings, Listing and Competition add up to one score out of 100, country by country.

  • What to fix first

    Short takeaways in plain words, each leading to the step that fixes it.

  • Who ranks above you

    The apps ahead of you for your phrases, so you know who you're up against.

  • Your listing, checked

    How well your name, subtitle and keyword field use their space, country by country.

How it works

  1. 1Add your app and the countries you sell in.
  2. 2Run the Audit: it reads your ranks, your listing and the apps around you.
  3. 3Open a takeaway and fix it in Optimize, with the AI you already use.

Questions

What does the score measure?
Three parts: how well you rank for your phrases (Rankings), how well your name, subtitle and keyword field use their space (Listing), and how strong the apps around you are (Competition). Each number explains what it's made of.
Is a higher score a promise of more downloads?
No. It's a guide to what to fix. Judge results by your ranks before and after each change, which HappyKeywords shows, and by your impressions and downloads in App Store Connect.
Does it work for apps I don't own?
You can add any App Store app as a research app and track its ranks next to yours.