Developer resources
The pages worth bookmarking for App Store optimization: Apple’s own documentation and rules, where to ask, and our free guides and tools. Apple’s links open on developer.apple.com.
Our guides, by task
Keywords and ranks
Names and languages
Your listing text
Free tools
- App Store name checker →
See if a name is free before you claim it.
- Keyword field checker →
Find wasted characters and copy a packed field.
Apple: App Store search and product pages
- App Store search ↗
How search ranks apps: text relevance and user behavior.
- Creating your product page ↗
Name, subtitle, keywords, screenshots and previews.
- Custom product pages ↗
Up to 70 extra pages, each with its own keywords for search.
- Product page optimization ↗
Test icons, screenshots and previews against your original page.
- What's new on the App Store ↗
Apple's running list of App Store changes for developers.
Apple: analytics and recent changes
- App Analytics: Acquisition ↗
Downloads and conversion by source: search, browse, referrers.
- Analytics Reports API ↗
Impressions, page views and taps, with source type, for your own reports.
- WWDC25: What's new in App Store Connect ↗
Redesigned analytics with 100+ new metrics; keywords on custom product pages.
- WWDC26: Enhance your presence on the App Store ↗
iOS 27's product page header and search result visuals.
Apple: rules and limits
- App Review Guidelines 2.3: Accurate metadata ↗
What your name, subtitle, keywords and screenshots may and may not say.
- Platform version information ↗
Field limits: keywords, promotional text, description.
- App information ↗
Field limits: name and subtitle.
- Localize App Store information ↗
Adding languages to your listing.
- App name claims ↗
If another developer uses a name you have rights to.
Where to ask
- Apple Developer Forums ↗
Ask Apple engineers and other developers.
- Forums: App Store Connect ↗
Questions about listings, uploads and analytics.
Links checked November 8, 2026.