App Store keyword rank tracking: what to track and how often
Track the phrases that bring the right people, in the countries you sell in, often enough to see a trend.
Which phrases to track
Start with 20 to 40 phrases: the words people would type to find an app like yours, the phrases you already rank for, and a few that competitors rank for. Short phrases are usually searched more and harder to win; longer ones are usually easier.
Drop phrases with negligible estimated demand, or results that show the search intent doesn’t match your app.
Country by country
Each country has its own App Store and its own results, so a rank in the United States says nothing about Germany. Track every country you sell in, using the phrases people type there, which may be local-language phrases, English phrases, or both.
How often
Daily checks show the trend without reacting to every move. Ranks shift naturally from day to day, so judge a change over a week or two, and compare the period before a listing update with the period after it.
What to look at
Your rank, the phrase’s estimated search demand, and how strong the apps at the top are. Phrases where you’re just outside the top 10 are often the quickest wins.