Guides
Short, practical answers about App Store keywords, checked against Apple’s own documentation.
How to choose an ASO tool for Mac
Eight questions to ask before you pay for App Store keyword research, and a one-hour test to answer them.
Read the guide →Best ASO tools for indie app developers (2026)
Most "best ASO tools" lists are written for marketing teams. This one is for developers who ship their own apps. Prices checked November 10, 2026.
Read the guide →The App Store keyword field, explained
A short field customers never see, and one of the four texts App Store search reads.
Read the guide →Localize your app name and keywords for each country
Every localization gets its own name, subtitle and keywords, and each one is a new chance to rank.
Read the guide →How to read your App Store keyword ranks
A rank is your place in one country's search results for one phrase. Here's how to read it, and what moves it.
Read the guide →How to check whether an App Store name is available
A name can look free in public App Store search and still be unavailable in App Store Connect. Here's how to check before you upload.
Read the guide →Promotional text, description and keywords: what each one does
Three texts, three jobs. Only one of them is read by App Store search.
Read the guide →App Store keyword rank tracking: what to track and how often
Track the phrases that bring the right people, in the countries you sell in, often enough to see a trend.
Read the guide →An ASO checklist for indie app developers
Seven steps, in the order the work happens: getting found, then getting downloaded.
Read the guide →
Looking for Apple’s own documentation and rules? See developer resources →