Pay once, or pay every month?
Most App Store Optimization tools are subscriptions. HappyKeywords is a one-time purchase. Here is what each costs, and what you give up with us.
Prices checked November 6, 2026
The math: a typical ASO subscription vs. $29 once
Typical price ranges, as of Nov 2026, in US dollars before tax. Monthly prices times 12; yearly billing is often a little less.
| Kind of tool | A month | A year | Two years |
|---|---|---|---|
| Mac apps for indie developers | $9–$20 | $108–$240 | $216–$480 |
| Web tools, small plans | $15–$60 | $180–$720 | $360–$1,440 |
| Team and agency plans | $79–$549 | $948–$6,588 | $1,896–$13,176 |
| Enterprise suites | Quote only | Reported $25,000–$75,000 | $50,000 and up |
| HappyKeywords (Early Access) | $29 once | $0 more | $0 more |
After Early Access it's $39 once in launch week, then $49. Every update is included, on 2 Macs.
Two years of the cheapest plan with keyword tracking
In US dollars before tax, on the cheapest billing each tool offers.
- HappyKeywords (Early Access)$29
- Astro$216
- MobileAction$300
- Appfigures$863.76
- AppTweak$1,898
These tools are not the same. The web tools do things HappyKeywords doesn't (see below), and their plans differ in keywords and apps included. Sensor Tower doesn't publish prices.
Tool by tool
HappyKeywords
Mac app · pay once- Price:
- $29 once ($49 after launch week)
- Plan:
- Early Access, 2 Macs
- Stores:
- App Store. Google Play in January, a free update
Astro
Mac app · subscription- Price:
- $108 a year
- Plan:
- Single Mac License
- Stores:
- App Store
MobileAction
Web app · subscription- Price:
- $15 a month, or $12.50 a month billed yearly
- Plan:
- ASO Intelligence Lite, 100 keywords
- Stores:
- App Store and Google Play
Appfigures
Web app · subscription- Price:
- $44.99 a month, or $35.99 a month billed yearly
- Plan:
- Monitor, 100 keywords (a free plan also exists)
- Stores:
- App Store and Google Play
AppTweak
Web app · subscription- Price:
- $79 a month, or $949 a year
- Plan:
- Essential, 500 keywords, 5 apps
- Stores:
- App Store and Google Play
Sensor Tower
Web app · subscription- Price:
- Not published: contact sales
- Plan:
- Custom plans
- Stores:
- App Store and Google Play
How HappyKeywords works
A native Mac app
For macOS 14 or later, Apple Silicon or Intel. Your apps, ranks and drafts are stored on your Mac, not on our servers.
App Store today, Google Play in January
Google Play arrives in v1.1 (January 2027), a free update for every license.
Demand from live App Store results
Apple doesn't publish search counts. HappyKeywords estimates demand from live App Store results in each country, in its own language.
Focused on what you can change
Keywords, ranks, competitors and the words in your listing.
Daily rank checks
Your ranks are checked every day from your Mac, and your history builds from the day you add an app.
Runs on the AI you already have
Writing and translating use Claude Code, Codex, Gemini, a free local model through Ollama, and more. No extra AI subscription.
A subscription may suit you better if…
- you need Google Play today,
- you work on Windows, or a team shares one account,
- you want download and revenue estimates.
Why we can charge once
HappyKeywords runs on your Mac and uses the AI you already pay for. Your searches, ranks and drafts are worked out on your computer, not on our servers, so there's no monthly cost per customer to pass on.
$29 once, during Early Access
Lifetime license for 2 Macs, every update, full refund any time before 1.0.
See pricing